Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market. Curation is a great way to support your created content strategy, publish content consistently and keep track of your favorite information sources. Enlightened content marketers are using a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated.
My hope is that this map will help you or your organization navigate the growing world of curation and find a tool that best fits your content needs.
The Purpose of this List
If you’re all caught up on The Ultimate Content Marketing Tools List, then you already know the content marketing tools universe is vast—and still expanding. Marketing and technology are constantly joining forces to provide marketers with simpler solutions to publishing higher quality, more relevant content for their audiences. Whether you’re part of the 71% of marketers increasing spend on content this year, or you’re just looking for a tool to help keep track of news and social media, this list of curation tools will help cut through the curation clutter and make sense of what differentiates each application, service and platform....
Tips on curation styles and tools