Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.

I’ve been writing about content curation for a few years, so I wanted to take the opportunity here to outline what I think are the best practices you should be following in your content curation....

Content marketing works. But it's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges. Content curation is one solution to this problem.

What does it look like in practice? Beth Kanter offers a useful definition: Content curation is the process of sorting through the vast amount of content on the web and presenting it in a meaningful and organized way around a theme. The work involves sifting, sorting, arranging, and publishing information.

Let’s explore how to 10X your marketing reach using content curation....