From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year
Via Andrea Rossi
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This article compiles the view of content marketing experts in the private sector. Some of these trends will apply to non-profits as well, especially targeted content and integrated digital channels. But there will be some other important trends, namely curation of content and increased engagement with audience, both of which will help non-profits in raising awareness about the issues on which they are working. What other trends do you foresee for non-profits?