Business Improvement and Social media

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/TFMX30acBBW

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I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

The look of your eCommerce website directly affects your business's revenue.

Attract More Customers with a Better Website Design

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

Here's what caught my attention:

• You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

• A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

• People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This post was sponsored by Template Monster

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I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

Use this infographic to help your business stand out online.

Design Tips For Business Websites

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

Ali goes over several website design tips that can help you attract more customers.

Here's what caught my attention:

• You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

• Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

• When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/bE2B307SQrW

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I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

How to build a sales page that goes to work for your business.

Add Spice to Your Website Sales Page

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

Here's what caught my attention:

• Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

• Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

• Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

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I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.

Having the right knowledge can boost your online sales results.

Improve Your Online Marketing Strategy

Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.

Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.

Here's what caught my attention:

• A little under half of all Internet users are from Asia. Bermuda has the highest Internet penetration -- most people there are online.

• Using a .com extension for a domain name is still the best method. There are over 123 million registered .com domains names.

• Increasing your website speed can help your conversion rates improve by 74 percent. Just 8 to 2 seconds will help you attract more sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/xFfx306ZyGl

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I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fb18306tAPp

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I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

It's important to know how and why customers interact on your business website.

The Difference Between Buyer Journeys and Customers

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

Foster explains what causes your customers to make a purchase and how to improve your approach.

Here's what caught my attention:

• In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

• A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

• It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

Understanding the outcome of your marketing strategies can help improve your conversion rates.

Measuring for Business Success

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

Caruso explains what quality metrics look like and how this can affect your bottom line.

Here's what caught my attention:

• When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

• You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

• If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

I selected this article from Curatti written by Wade Harman
 because it shows you how your website performance can impact your influence and sales.

Your landing page directly affects your business's bottom line.

Your Website May Be Lagging Behind

To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.

Harman provides an explanation on how this can directly affect your bottom line.

Here's what caught my attention:

• A website that crashes due to a lack of scalability will lose customers. This is enough to send them shopping at the competition instead.

• You can go out of business if too many potential buyers are leaving. This will impact your marketing campaign as well if you're not keeping up with the demand.

• A poorly run website could lose loyal customers. Repeat buyers are the bread and better to many online businesses.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/zc3X309LBDL

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I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

Learn the best practices of eCommerce in today's competitive online world.

Best eCommerce Practices for More Sales

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

Crayon goes over what changes can be made to your branding and website.

Here's what caught my attention:

• The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

• Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

• The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Katherine Crayon.

Read full article here: http://ow.ly/Vge3307LKQ2

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I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

Use these 50 tips to build your presence online effectively

Top Design Features For Business Websites

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

Here's what caught my attention:

• Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

• Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

• Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/W96r307xtqa

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I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

You can gain a lot of useful knowledge through research of your eCommerce business.

A/B Testing for Online Businesses

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

Here's what caught my attention:

• In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

• During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

• The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

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I selected this article from Curatti written by Simon Walker because it provides recommendations on how to be successful in attracting sales to your website.

Using the right methods can help to draw more customers to your business.

Improve Your eCommerce Results

When a potential lead lands on your product page you want to encourage them to want to know more. I agree that in order to grab their attention you need to include eye-catching images and content.

Walker shows several ways business owners can build a successful website design and execution.

Here's what caught my attention:

• Place important elements high up on the page such as the price, product information, product image, ect. Make the best of your header by showing the best information first.

• Make information clear and easy to find. Remove any distractions or too much text that may cause the visitor to leave the page.

• Draw in more visitors with a 360 degree view. These visible features help the customer see your product more as if they were actually in the store.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Odp5306p1g5

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