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The Power of Scarcity Marketing

The Power of Scarcity Marketing | Business Improvement and Social media | Scoop.it
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…

Via janlgordon
janlgordon's curator insight, January 24, 2017 8:54 PM

I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

 

Consumers want to grab the next great product before it goes away.

 

How Scarcity Marketing Affects Buying Decisions

 

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

 

Harman explains the power behind this principle with the right methods to use.

 

Here's what caught my attention:

 

  • The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

 

  • The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

 

  • It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Pixabay.

 

Read full article here: http://ow.ly/QWwl308k3rf

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Turn Your #SocialMedia Connections Into Sales

Turn Your #SocialMedia Connections Into Sales | Business Improvement and Social media | Scoop.it
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …

Via janlgordon
janlgordon's comment, August 18, 2016 10:38 AM
Thank you @Anna @Susan Farleigh @MiniTool Software @Ricard Lloria @Jenne @Jesus Alvarez desde www.sercompetitivos.com @BSN & @malek :-)
janlgordon's comment, August 18, 2016 12:29 PM
Thank you @Stewart-Marshall :-)
janlgordon's comment, August 19, 2016 10:57 AM
Thank you @Anna & @Michael Esplana :-)
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5 Ways Social Media Can Grow Your Email List

5 Ways Social Media Can Grow Your Email List | Business Improvement and Social media | Scoop.it
if you have wanted to grow your email list, read on, as I share with you my best tips for ways to use social media to grow that important list.

Via janlgordon
janlgordon's curator insight, November 23, 2016 10:07 PM

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

 

Use social media to increase your email subscribers and influence.

 

How Email Goes Hand-in-Hand with Your Marketing

 

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

 

Herman explains several ways to leverage your community and attract more subscribers.

 

Here's what caught my attention:

 

  • Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

 

  • Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

 

  • Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fb18306tAPp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 26, 2016 11:06 AM
thank you @massimo facchinetti
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How to Use Facebook Audience Insights [Infographic]

How to Use Facebook Audience Insights [Infographic] | Business Improvement and Social media | Scoop.it
Facebook's Custom Audience feature is a free tool that helps your business zero in on the right target market through the connections you already have

Via janlgordon
janlgordon's comment, July 11, 2016 1:49 PM
Thank you @MiniTool Software & @Ankita Kaushik :-)
janlgordon's comment, July 24, 2016 9:00 PM
Thank you @Antonio Ormachea :-)
janlgordon's comment, August 1, 2016 10:25 AM
Thank you The *Official Andreascy* :-)