Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Bookmark and keep handy. Some of the best new tools.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

Help create a more efficient WordPress website and content reach for your blog posts.

12 Great Digital Content Marketing Tools

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content reach a more successful one.

Here's what caught my attention:

• Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

• Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

• Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/h5tN30930IA

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Do people actually read the content? Will it keep them following you?

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

• The importance of creating a complete and compelling profile
• Why you need an All-Star profile
• How to build a relevant and opportunity rich network
• What is the right size for a LinkedIn network?
• Which types of content work best?
• How to use LinkedIn search to quickly find your ideal prospects
• Building a virtual team to support and share your content
• How much time to spend on LinkedIn
• Why little and often is the most practical strategy for most people

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

Watch the full video here.

I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.

Gain more social engagement and shares for your articles.

Top Content Marketing Tools

In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.

Brenner provides 10 tools you can use to make your content strategy reach a larger audience.

Here's what caught my attention:

• Knowing when to post on social media can be tricky. Social Flow will help you find the best times for your target market and location.

• Find the best content by analyzing topics with BuzzSumo. This smart tool will also help you connect with influencers in your industry.

• Gain more targeted followers on Twitter with Tweepi. This resource reviews the topics you care most about then matches followers with your brand.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/irhQ307b5Yc

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today