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Customer journey mapping an assortment of case study's and templates

Customer journey mapping an assortment of case study's and templates. How to start with customer journey mapping.

Via Michael Sabah, Marc-Andre Berclaz
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Scooped by Ricard Lloria
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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Business Improvement and Social media | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
GplusSage's curator insight, April 17, 2013 7:42 AM

I love to tell a story, so this is an important way to who people your product doing just that.