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Building a world of trust for e-commerce
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Consumers are expressing concerns about fake reviews on Internet and would like to shop on websites showing more transparency and trustworthiness. Scandals and fake reviews on websites have created a suspicious climate about the digital consumption model. The increasing number of web transactions worldwide and the new economic model based on web market places have generated the need to provide a safer environment for e-commerce.
Work in collaboration with WETHIC, French startup, aiming to build a world of trust for e-commerce (curation of English and French articles).
Work in collaboration with WETHIC, French startup, aiming to build a world of trust for e-commerce (curation of English and French articles).
Curated by
Vincent Bronner
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Pour un cadre éthique des avis clients en ligne. Une nouvelle donne est possible grâce à la certification des avis clients pour les marques qui souhaitent instaurer une relation de confiance.
Générer de faux avis ou modérer abusivement les avis clients est en réalité destructeur de valeur pour le e-commerce.