Adapt your content to today's short attention spans to maximize their effectiveness.
|
Scooped by
Best Blog Scoops
onto Best Backyard Patio Garden Scoops February 15, 2018 12:30 PM
|
No comment yet.
Sign up to comment
No one want to view a long, boring video.
Shorter content and attention spans
The average human attention span is getting shorter as social media dominates the world with visual experiences. Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content. People buy on emotion for logical reasons, so appealing to their emotions in a short period of time admittedly becomes more of a difficult proposition.