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Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits

Scoop.it!

From ssl.gstatic.com - March 15, 2013 1:50 AM

Brian Yanish - MarketingHits.com's insight:

As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.

Pedro Barbosa's curator insight, March 15, 2013 5:03 AM

Mobile Search Moments Study - O estudo que demonstra que um site orientado para o mercado dos dispositivos móveis é um must have. O estudo demonstra que a maioria dos users usa ainda o mobile em casa e no escritório, pela importância que a distribuiçlão tem (acesso wi fi). Também se explora a relação entre queries e vendas, sobretudo nas primeiras horas.

Pedro Barbosa | www.pbarbosa.com| www.harvardtrends.com

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