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If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
Each approach has pros and cons that vary according to the particulars of your business and target audience. Here are the key issues you should look at before deciding.
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
Autograph Collection Hotels launched a new content campaign called The Individualists this week, in partnership with Variety magazine’s Actors on Actors vi
A new survey by SalesCycle gets into the heads of travelers and looks at why they abandon their online bookings.
The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially
Clicking on the star icon adjacent to a place name in local box saves the location to Maps and directions suggestions.
Fortune 500 websites have their work cut out for them if they want to avoid being hurt by Google's mobile algorithm change, as nearly half don't meet the search engine's mobile standards. Google's stronger stress on mobile optimization coincides with mobile's increasing share of traffic on the search engine—nearly 50% in Q1 2015, according to recent research.
Via Alexandre Guapyassu
All signs point to the growing importance of social media, email and mobile devices for effective marketing.
Follow these simple rules to measure how well you're reaching out to your prospective digital customers
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance as one metric to determine the price for
advertisements on the site.
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.
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Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.
Google has added Tweets to its search results on mobile, via the official Android and iOS Google apps, as well as on mobile browsers. The search results can..
Bill Bernbach's ideas on advertising and creativity still resonate today, but should no longer exist outside of the realm of testing and science.
With powerful new entrants looming and a rapid increase in travelers adopting mobile devices for research and booking, Luxury Hotel brands must harness all the right digital tools ...
10 things you need to know about Search Analytics - Google's new tool for Keyword Ranking reports Rating of value of tool: Recommended link: Google's annou. Marketing topic(s):SEO analytics. Advice by Dave Chaffey.
Which means mobile-friendly ads are more important than ever.
New feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
Here are the best tips and tools I shared on the Social Media Marketing podcast this year.
How hotels can use InstagramThey say a picture is worth a thousand words. For hotels, the stakes are much higher. In the hospitality industry, a picture can be worth thousands of dollars in bookings.With more than 50% of hotel bookings done over the Internet, the importance of giving potential guests a rich visual experience is more apparent than ever. Plus, considering the influence of social media on hotel bookings, its importance for hotel managers to leverage photo-driven social platforms to generate more sales for their hotels.When it comes to photo-sharing social networks, the rivalry i
Businesses selling to businesses (B2B) are often in two minds about digital marketing and branding. And these are not just technology product startups. I o
So, you tweet something stupid and insensitive — and then the whole world starts calling for your head.
These four charts, below, from ad tech company Criteo's latest quarterly "State of Mobile Commerce" report explain it all. According to the latest report f
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