Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.
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Scriveners' Trappings
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Aids and resources for creators and teachers of writing, interactive fiction, digital stories, and transmedia
Curated by
Jim Lerman
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Call it nostalgia, but the 1984 Apple commercial looks more inspiring every time I watch it!!
Mais uma ótima postagem da Karen Dietz sobre a importância da contação de histórias na construção e valorização das marcas. Não deixem de ler.
If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)