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Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC] | WebsiteDesign | Scoop.it

From blog.hubspot.com - November 20, 2012 12:12 PM

Read some tips about how to be an SEO super star from top industry experts.

Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books."

These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type. These yellow books were dangerous creatures, indeed.

How else could consumers find what the businesses they were looking for, though? Well fortunately, the consumer search landscape has drastically transformed since then. Instead of flipping pages, we type. Instead of squinting our eyes for the right match, search engines do the matching work for us. In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search.

To help you master SEO, we rallied some of the top experts in the industry to help clearly explain how to tackle every aspect of SEO.

These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization. Check out their expert tips in this infographic (which you can feel free to embed on your own website using the embed code below), and then have a look here for a quick explanation of what these tips mean for your search marketing strategy. You can also download the complete 61-page guide, Learning SEO from the Experts, to learn more from them.

How to Improve Google Page Quality Scores | WebsiteDesign | Scoop.it

From www.visualnews.com - October 6, 2012 7:10 AM

How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
High quality scores (7-10) result when Google deems your landing page, keywords, and ads as something worthwhile for people to check out. It means that each of these things are useful and highly relevant to the keywords you’ve purchased. The great thing about high quality scores is that they lower your click costs.
Low quality scores (1-5) happen when the same sources mentioned above is held in low-esteem by Google, because it regards your site as non targeted or irrelevant to viewers.
Keywords are essential to your quality score, and some effective ways to use keywords to your benefit are: keyword choice, grouping similar words together, and selecting the right amount. Your ads should be highly targeted, and make sure your landing page is based on these three factors: relevant and original targeted content, transparency, and ease of navigation...

Via Lauren Moss

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

How to Improve Google Page Quality Scores