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How to Improve Google Adwords Quality Scores...
Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
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Via Lauren Moss
