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One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on
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Scooped by Guillaume Decugis |
Scoop.it!
Guillaume Decugis's insight:
Great recap by Jason DeMers of what it takes to make your content curation visible in search engines.
A lot of people still confuse content curation with duplicated content so it's interesting to see the results of the SEO experience he describes in this article. While duplicated content (copy/pasting that also raises copyright and ethical concerns) will results in bad SEO rankings, they found, curated content made with an excerpt and an insight - exactly the type Scoop.it is designed for - highly ranked in Google Search.
It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.
Content curation can be good for your business..This is a good Article!
La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original