Join Free

Research and publish the best content.

Web 2.0 for juandoming

274.5K views | +9 today

Tags
Current selected tag: 'predictive analytics'. Clear

2.0 vs. 3.0 1

business rules 1

design 1

design templates 1

email marketing 1

Logic 1

personas 1

predictive analytics 2

segments 1

web 2.0 vs. web 3.0 1

web 3.0 2

web 3.0 graphic 1

website design 2

Web 2.0 for juandoming

Una Nueva Sociedad, un nuevo orden de las cosas!

Curated by juandoming

Your new post is loading...

Rescooped by juandoming from WebsiteDesign

Scoop.it!

From www.haikudeck.com - July 13, 2013 10:05 AM

Dolly Bhasin 's curator insight, July 13, 2013 11:53 PM

works well with customer facing sites, not B2B.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM

Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.

Robin Martin's comment, July 15, 2013 3:28 PM

Thanks for sharing Marty!

Rescooped by juandoming from Wiki_Universe

Scoop.it!

From www.1stwebdesigner.com - January 24, 2013 9:18 AM

Martin (Marty) Smith's curator insight, January 22, 2013 7:58 PM

Web 3.0 Sure TO ROCK
Great primer on the difference between the structured Web 2.0 and the vastly less structured Web 3.0. Mobile, the cloud and WE are shaping web 3.0.

We are different. We've been using the web for years now. Some of our children ONLY know a web enabled world. Web 3.0 will detach the presentation layer from its current pre-conceived and static code.

In less than two years such static presentation will seem old hat and ancient. Web 3.0's on demand structure will create frameworks and what if statements where static HTML structures a presentation layer now.

In Web 3.0 a website's presentation will be controlled by branching AI-like algorithms and trimmed paths developed from analytics that fit to the behaviors and personas moving through the ecosystem. In fact path creation will be so fast and seamless novel combinations of elements is possible on the fly.

The future converts better because we will "surf" environments that anticipate our needs and use wisdom of crowds and analytics to fit any website to our experience like hand to glove.

Web 3.0's implications for designers and web developers include:

* Need to understand conditional logic (If/Then).

* Understanding of predictive analytics will help.

* Creative right brain skills + left-brain analytics.

* Presentation and program layer are connected twins.

It may be hard to have visual creators become more analytical and vice versa, but that is the journey Web 3.0 is on. Until the next generation, the generation who will only know this kind of hybrid web mashup, arrives teams will need to round out the skills needed to win with Web 3.0 designs.

Web 2.0 for juandoming

Why Email Marketing Key to Web 3.0 Website Design

A Brief History of Time and Web 3.0