Design vs. Discovery: Which Way to Innovation? | Web 2.0 for juandoming | Scoop.it

“Design thinking” is slowly but surely taking over the field of innovation. The result is terrific design.  But that’s not the same as innovation. 


In his book, Creative Strategy: A Handbook for Innovation, William Duggan argues the importance of “discovery”, a method that combines solved parts of a problem to arrive at true innovation.


Via Kenneth Mikkelsen