People are sometimes confused about is the difference between innovation and disruption.
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Innovation and disruption are similar in that they create something new. Both are change-makers and builders. Disruption takes a left turn by literally displacing or uprooting how we think, behave, do business, learn and so on. A disruptor will go after an entrenched industry or established company, profitable business model, traditional way of doing things, or processes of any kind — and turn it on its head.