'Primetime' in Video Breakthroughs

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Microsoft, Adobe, and DASH: The State of the Union

From www.streamingmediaglobal.com - April 8, 2014 2:26 AM

With the rise of MPEG-DASH and the NAB-related announcements from both Microsoft and Adobe on the topic, we sat down with both companies to discuss the status of DASH support as well as their legacy ABR protocols, Smooth Streaming and HDS.

In late 2012, Microsoft release the specification “DASH Content Protection using Microsoft PlayReady,” which explained how to use PlayReady with Common Encryption and MPEG-DASH. In June 2013, Windows Azure Media Servicesadded the support for MPEG-DASH as a new Dynamic Packaging output. At IBC 2013, Microsoft officially announced a new PlayReady version supporting HTML5, Encrypted Media Extensions, as well as new SDKs for iOS and Android. Their recent NAB 2014 announcements show how much work has been done under the hood to support DASH on the maximum number of platforms. We put a few questions to the Windows Azure Media Services team—namely senior digital media architect Kilroy Hughes, principal program manager lead John Deutscher, program manager for dynamic packaging Nick Drouin and program manager for client SDKs Cenk Dingiloglu. Here’s what they told us.

Via DASH Industry Forum

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Windows Azure Media Services Building Awesome: The server that streamed the Olympics

From blog-ndrouin.azurewebsites.net - March 25, 2014 6:53 AM

For the last two years, I have been working to extend the capabilities to of the Origin Server for Window Azure Media Services. In January of 2013, Windows Azure Media Services (WAMS) became generally available as a Platform as a Service (PaaS) on Windows Azure, Microsoft’s cloud computing platform. Just over a year later, it would stream the largest live sporting event in history – millions of concurrent users and over 10,000 hours of unique content over the 16-day Sochi Winter Olympic Games. This article describes the capabilities of Microsoft’s origin server, as well as the evolution of the product in the last two years to meet today’s demanding streaming media space.

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Philippe J DEWOST's curator insight, March 27, 2014 9:58 AM

90% of internet bandwith will be consumed by video said Cisco...

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Sochi Games to Set Record for Live and VOD Streaming

From www.streamingmediaglobal.com - February 5, 2014 5:12 PM

Adobe, NBCU, Elemental, Deltatre, LiveU, and more are readying streaming platforms that will deliver coverage to desktops and mobile devices around the globe.

Four years ago according to the IOC there was a defining moment in Olympic broadcasting history. Vancouver was the first Winter Games to be fully embraced on digital media platforms where digital coverage accounted for around half of the overall broadcast output.

Globally, on official rights-holding broadcasters’ internet and mobile platforms, there were more than 265 million video views and in excess of 1.2 billion page views during the games. There were also approximately 6,000 hours of 2010 coverage on mobile phone platforms.

Digital coverage from Sochi will surpass this, with many more broadcasters drawing on the clear consumer demand from London 2012 for any time, any device viewing.

The IOC places such draconian restraints on rights holders and anyone working for them to report involvement in the Olympics, which extends to technology contractors, that it's tricky to unearth details on this story. With that caveat, here are some of the large-scale video streaming activities set to go live from Sochi at the end of this week.

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Harmonic Announces Integration of its Multiscreen Services with Adobe Primetime

From www.harmonicinc.com - April 4, 2014 8:40 AM

Harmonic today announced that its multiscreen transcoding and delivery ecosystem now supports workflows compatible with Adobe Primetime’s ad insertion capabilities, enabling monetization of multiscreen video delivery with Adobe’s state-of-the-art “TV everywhere” platform. The Harmonic Multiscreen Ad Insertion solution includes Harmonic’s ProMedia® Live real-time multiscreen transcoder, ProStream® with ACE® real-time transcoder, ProMedia Origin multiscreen packager and streaming video server, MediaGrid shared storage, as well as the WFS file-based workflow engine, which manages ProMedia Carbon or ProMedia Xpress file-based transcoders to prepare ad content for delivery. This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage program substitution and blackouts for any device with access to the web.

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Infographic: Sochi Olympics Live Video Workflow

From www.istreamplanet.com - February 11, 2014 9:59 AM

Live streaming every phase of every sporting event of the Olympics is a big task. This year NBC expanded their targeted devices to include iOS, Android and Windows smartphones, PCs, Macs, and tablets. The combination of the increased number of live feeds and the increased number of targeted devices creates a complex live video workflow requiring coordination between a number of technologies and partners.

Nicolas Weil's insight:

If you look for me : I'm on point 6 :-)

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Nitin Narang's curator insight, February 24, 2014 4:14 AM

Amazing infographic for Sochi live video workflow

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Adobe Partners With Microsoft’s Azure To Power NBC’s Sochi Olympics Video Streaming

From techcrunch.com - February 4, 2014 5:56 PM

NBC caught a lot of flak for its live video streams during the London Olympics, but for Sochi, the network promises to stream every event live. Just like during the London Olympics, NBC’s partner for making these streams possible (and authenticating cable subscribers) is Adobe – and Adobe itself is partnering with Microsoft to power the streams.

Adobe’s Primetime platform will power the video delivery and video ads on the NBC Sports website and the NBC Sports Live Extra App for iOS and Android. All events will be available live and on demand.

In the back-end, Adobe will use Microsoft’s Windows Azure Media Services to power all of the encoding and streaming. This partnership, Helfand said, will continue even after the Olympics. As the broadcasters move from experimentation to going live with their online video streams for big events, he argues, they also need to ensure that the streams live up to their audience’s exceptions.

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Nitin Narang's comment, February 6, 2014 11:21 AM

WAMS comes to power.. has the support being extended for live events... ?

Nicolas Weil's comment, February 7, 2014 3:00 AM

Sure