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Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement.
On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. These relationships evolved into our social graphs and ultimately our interest graphs and forever changing how we discover, share, and learn. We are now the architects of our own experiences, forever changing the information super highway and the paths for connecting people, information, and events. In doing so, we literally make the world a much smaller place.
Via Ana Cristina Pratas
