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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved! Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook. Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge! Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience... Read more: http://bit.ly/LEiFKi
Via Martin Gysler
Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg] Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing. I know…so what right? Read more: http://bit.ly/J87l5N
Via Martin Gysler
Every successful blogger I’ve spoken to had several failed blogs behind them before they finally honed in on their blogging goals and set up a blog that would achieve those goals. Like most bloggers I set up my first blog as an experiment. I had a vague idea of what I wanted to write about and a secret goal for my blogging. Well, we all want our blogs to become bestselling books and get made into movies starring Meryl Streep or Julia Roberts don’t we? But I wasn’t just hoping to kick start my travel writing career and gain worldwide recognition for my writing. I had a few other goals too: because I’d recently moved from Costa Rica to Australia I wanted to share personal stories so family and friends could follow our adventures; because I’ve lived overseas in eight different countries and travelled to many more I wanted to inspire and inform other women so they could travel more or move overseas too; I wanted my blog to be a fun creative outlet and keep it separate from my web design and web copy writing business. Can you see a problem here? There are a few of them. Read more: http://bit.ly/H9FmXN
Via Martin Gysler
If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler] Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.
Text ads out of control, color combinations that hurt to look at, no social sharing links (or TOO many!) and images that barely have any connection to the text.
These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds. Find out whether you’re making simple but crucial mistakes that turn readers away…
Via Martin Gysler
For all those who have this kind of blog they often arise the question, how to thrive while meeting the comfort and the interest of all. This post, very interesting, will give you some information about it and encourage you, if necessary, to go outside the box... I like that! [note Martin Gysler] Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?
Keeping creative and informed means you are working efficiently to produce content that’s engaging, informative, and, of course, profitable for you. After all, time is money when you are managing a number of blogs and clients.
Here are my top ten tips for fueling that creativity, generating ideas, and managing your time and resources.
Make the info come to you—start mass reading Filing it cleverly: Other Inbox Dump it! Brain dumping for multiple sources Getting creative Find your zone and stay in it Map it! Reach out Step away from the machine! Illumination needs you Unblock yourself on time If you are really stuck, go outside the box and freestyle Read more: http://bit.ly/Aa6D36
Via Martin Gysler
You have a blog and you would increase the number of followers and readers for more success, this is the right article for you. It'll give you some very interesting information about how you should do it. [note Martin Gysler] You can read all the blogging advice in the world, but none of it matters unless you take action. To set your blog up to be a massive success, you have to ruthlessly focus your efforts on things that work, and stop spending precious time on things that don’t. Today I’m going to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the 21 simple steps below. The more you complete, the more progress you’ll make. You’ve probably already completed some of these, but I guarantee you haven’t done all of them. If you have completed all of ‘em, please tell me in the comments. Better yet, share one of your own extra tips. Read more: http://thinktraffic.net/21-quick-actions-for-massive-blog-success
Via Martin Gysler
Should we write guest blogging posts or not? That's the question many of us arise himself. In this post, you'll find guest blogging strategies and why you should do so to have some advantages as: more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career... to name a few. [note Martin Gysler] But not many people realize that tactical guest posting grows careers.
Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.
In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.
Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals. Who am I to teach you about guest blogging? Read more: http://www.copyblogger.com/successful-guest-blogging/
Via Martin Gysler
A really great blog post can bring a flood of visitors to your website when people who read your post share it with the world. The best way to create a potentially viral blog post is to experiment with lots of different types of blog posts and to observe what has worked for other blogs. Below I’m going to share 11 blog post ideas you can use to get more traffic. These ideas each came by examining popular posts from some of my favorite blogs. These posts became some of the most popular posts on some incredibly popular blogs. There’s no guarantee they’ll work the same for you, but try several of them and you might just make a breakthrough...
Via Martin Gysler
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A recent study has confirmed that the search engine Google is changing your brain and altering the way it works, seriously. But then again, this really shouldn’t come as a surprise since any new technology is going to change the way that our neurons fire and brain works. Anyways, a group of people got money for a study called “The Google Effect” led by Betsy Sparrow at Columbia University. Findings from the study led by Betsy were published in the popular journal, “Science.” How is Google changing your brain? What did The Google Effect study find? Contrary to popular myth that using the internet is making people dumber, that wasn’t what the researchers found. What they found was the fact that using the Google search engine causes the brain to reorganize its memories for information. Instead of relying on what is called “Rote memory,” people are using new technology such as their computers and Google to get the job done. In other words, instead of people using their brains directly to pull up information are basically saying, “I can just quick go Google it instead of try to test my memory.” Read more: http://ow.ly/beRij
Via Martin Gysler
Every successful blogger I’ve spoken to had several failed blogs behind them before they finally honed in on their blogging goals and set up a blog that would achieve those goals. Like most bloggers I set up my first blog as an experiment. I had a vague idea of what I wanted to write about and a secret goal for my blogging. Well, we all want our blogs to become bestselling books and get made into movies starring Meryl Streep or Julia Roberts don’t we? But I wasn’t just hoping to kick start my travel writing career and gain worldwide recognition for my writing. I had a few other goals too: because I’d recently moved from Costa Rica to Australia I wanted to share personal stories so family and friends could follow our adventures; because I’ve lived overseas in eight different countries and travelled to many more I wanted to inspire and inform other women so they could travel more or move overseas too; I wanted my blog to be a fun creative outlet and keep it separate from my web design and web copy writing business. Can you see a problem here? There are a few of them. Read more: http://bit.ly/H9FmXN
Via Martin Gysler
Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins. WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)! Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress. Read more: http://blog.freeblogfactory.com/12-websites-you-can-build-with-wordpress/
Via Martin Gysler
I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler] “Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”
Images allow you to express what words can’t.
They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real. There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality. It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient. Read more: http://bit.ly/Af9ZXX
Via Martin Gysler
Sometimes it's to ask what it takes to that Google ranks us on the first page... :-) Here is an article that will give us more information on this subject. [note Martin Gysler] Your blog is a good read. Everyone says so. Although “everyone” is really just people you already know. Like your Mum. So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet? The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants. Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs. 1. You don’t know which keywords your readers are using The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. Read more: http://bit.ly/wqM8Rm
Via Martin Gysler
That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler] CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting. Those numbers are huge for anyone who’s marketing online. But that’s not all. Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals. But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that. And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips. Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/
Via Martin Gysler
As 2011 comes to a close, now is a better time than ever to evaluate your blog, its performance, and most importantly, what you can do to improve your blog in 2012!
A point I always like to drive home is that you will never find blogging success by turning into an “eternal student”, one who always consumes information but never creates or takes action.
Image copyright mipan - Fotolia.com As I am in the process of taking a step back from my own blog to reevaluate what things I could do better, I wanted to present Problogger readers a list of actionable tips that they could act on right now to improve their blog for the new year. So check this list out, bookmark it for later (or tweet it out to your fellow bloggers), and make sure you go through and see what quick actions you can take to improve your blog!
Via Martin Gysler
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