Communicate...and how!

Did you know that 85 percent of shoppers base their product purchasing decisions on color? It’s true. At first, I found that stat to be amazing. But after considering just how visually-driven we are as humans, it made total sense. Visual stimuli guide nearly everything we do. So why would it be any different when …

There’s a knowledge gap between designers and clients. Designers explain the hows and whys, but if a client does not have a design background, they may be at disadvantage when communicating their feedback.
Here are three easy things you can do to improve communication with your designer and effectively evaluate your designs:

Know your goals
Be specific
Ask why

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