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The main question every marketer needs to answer is, “Did our content resonate with the audience?”
Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.
Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.
That engagement is what you should measure to determine the real impact of every piece of content....
Via Jeff Domansky
Engagement is the true measure of the impact your content has with your audience.
Wouldn't it be nice if your could set it and forget it!. Unfortunately if you don't measure it you cannot manage it. Take some advice from this article.
We fall easily for the buzz. Measure what matters!