Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
From
curatti
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses! Via janlgordon 
|
Scoop.it!
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Intro:
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. **He provides context for the content so that it's more than a collection of information 3 Reasons your content marketing strategy needs content curation: 1. Offering your audience a combination of original and third party content provides a branded context for your work 2. Curating other people's content positions you and/or your organization as a tastemaker in your field 3. Creating sufficient content is a marketing and business challenge 12 Attributes of a successful content curation strategy: Here are a few things that caught my attention: *Has defined measurable goals As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business. **Targets a specific audience . *Content curation like other forms of content marketing requires understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community" Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/SpJEfQ} Via janlgordon
icoexist2's insight:
add your insight...
Barry Deutsch's curator insight,
January 6, 2013 2:22 PM
A good list from one of the top social media experts - Heidi Cohen. I see many consultans, sales professionals, coaches, speakers, and advisors just throwing links and crap against the wall hoping some of it will stick. Good content creation requires a thoughtful, well-defined, targeted approach that requires an investment of time vs. just sharing links with your network. This example of a curated content by Jan Gordon on Heidi's article is good illustration of how content curation should be delivered. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about 
Danielle M. Villegas's curator insight,
January 18, 2013 8:39 PM
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice. --techcommgeekmom 
Better Homes, Better Life's comment,
January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
|
I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!
Here's an intro:
"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."
Here are some highlights that caught my attention:
Complete your bio with relevant information
Include your website in the bio – this is the only place where you can include a hyperlink
Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here
Do not follow everyone that follows you – follow only those with similar interests or engagement
Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it
If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise - Lots more coming.................join us
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1hstUDd]
Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie.
Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.