Communicate...and how!

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

Improve your writing with quality content.

How to Effectively Edit Your Articles

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

Elliott explains the process of how to edit your articles and improve your writing at the same time.

Here's what caught my attention:

• It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

• After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

• Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

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@Neil Ferree You made my day again.

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Possible Inspiring readings for Summer Vacation...

Great stuff

I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

In order for your brand to attract more readers you need to provide high-quality content.

Common Copywriting Errors

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

Dikson explains the common mistakes content marketers make and how to fix them.

Here's what caught my attention:

• Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

• Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

• If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/UuPL3086mjI

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This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

There are great tips in here

Here are a few that caught my attention:

E is for empathy.

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

"You’re Going to Love These Free Analytics Apps" 

S is for success

The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.

 "Nine Headline Tricks Sure to Boost Your Leads"

A is for ask

The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

"How Do You Write More Magnetic Headlines?"

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/Jc464j]

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/

~  Deb

Do people actually read the content? Will it keep them following you?