Communicate...and how!

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

Improve your writing with quality content.

How to Effectively Edit Your Articles

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

Elliott explains the process of how to edit your articles and improve your writing at the same time.

Here's what caught my attention:

• It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

• After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

• Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

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I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

In order for your brand to attract more readers you need to provide high-quality content.

Common Copywriting Errors

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

Dikson explains the common mistakes content marketers make and how to fix them.

Here's what caught my attention:

• Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

• Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

• If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/UuPL3086mjI

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I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.

In order for your brand to be noticed it takes both quality and the right strategy from your blog.

Improve Your Content Marketing

Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.

Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.

Here's what caught my attention:

• Choose the right audience to focus on such as millennials or older adults. This will help you craft an article that speaks to their needs and desires.

• Discover the best way to share your content through an ROI standpoint. Combine traditional marketing methods with digital techniques.

• Take the time to map out the desired outcome of your marketing efforts. Determine the personas of each individual within the buying process.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/WTuR3066k4M

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I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

Protect your valuable blog posts from piracy.

How to Stop Content Theft

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

Kramer shows how to gather the right information on your blog posts in order to protect them.

Here's what caught my attention:

• The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

• In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

• You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/e0lP308aWjW

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Artykuł o tym jak zapobiegać kradzieży contentu. 

I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

Understand what drives people to respond to a story.

Study Reveals Engaging Content Wins Over Readers

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

Aughtmon shows us how the mind if affected when presented with a catchy story.

Here's what caught my attention:

• Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

• The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

• Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/5oox306XfiI

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