Transmedia: Storytelling for the Digital Age

Joe Berkowitz: "Every day dozens of novice screenwriters are born, ideals fully intact. They carry visions of the ultimate cinematic experience, along with their laptops, into Starbucks to pour ideas onto the page. Almost all of them are doomed to fail."

Andrea Phillips: "Transmedia storytelling is the art of breaking up one story or experience over multiple media, so that each medium is making a special and unique contribution to the whole. But the lessons I’ve learned over the past decade of creating and participating in transmedia projects are surprisingly applicable to anyone who has an audience — and on the web, that means everyone."

Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...

Mike Jones: "Having read through all the entries in the [IWL Storyworld Competition] and written hundreds of pages of coverage and feedback on them, I feel somewhat like I’ve obtained a glimpse of the Transmedia writer zeitgeist - a macro-level snapshot of where the worlds writers are at right now in attempting to embrace and exploit the opportunities of a Transmedia world."

DRC: Here are his top 6 tips for writers hoping to work in this complex area.

"Orly Ravid, founder and co-executive director of The Film Collaborative, shares ten tips that all filmmakers should know about the tricky world of digital distribution."

Kerrin Sheldon: "With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers."

Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...

Rae Ann Fera: "The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best ways to put yourself in a creative state of mind" ...

Natan Edelsburg: "[Rachel Webber, Tumblr’s Director of Partnership Development] gave Lost Remote an extremely detailed interview and inside look on how Tumblr fits into the social TV ecosystem, network’s doing a great job on Tumblr and best practices for launching and succeeding on the platform"...

Dan Schoenbrun: "And, while the discussions this year did focus on the issue of sustainability, there was still plenty of universal wisdom dispensed that social issue filmmakers – no matter their chosen subject matter – should bear in mind"...

Simon Staffans: "Making a mythology as rich as that of GoT might seem excessive, but look at the possibilities it generates for entry points, character interaction, fan art and fan fiction and so on!"

Andrea Phillips:  "There's been a bit of a backlash recently against Kickstarter, and indeed, against crowdfunding as a whole. That's because there are an increasing number of hapless crowdfunders who aren't clear on the difference between enthusiastically promoting their work and spamming the internets with their demands for money."