Transmedia: Storytelling for the Digital Age

Lewis Wallace:  "If you’re looking to build a web video empire, you’d be wise to take a lesson or two from Felicia Day.After finding success on Buffy the Vampire Slayer, The Guild and Doctor Horrible’s Sing-Along Blog, the actress, writer and producer rolled out an impressive roster of web series under her Geek & Sundry banner."

Chuck Wendig: "Con season is almost over, so that tells me it's a most excellent time to write a post about con season! Right? Right? Fellas? Where are you goin', fellas? WHATEVER FINE JUST LEAVE"

"The veteran indie film producer [Ted Hope] challenges filmmakers not to take the easy way out. While he proposes 15 changes to make on your next project, he‘s looking for (at least) 15 more. What do you have up your sleeve?"

Andrianes Pinantoan: "In a world where people are too busy to eat lunch, an image is exactly what we need to get the latest information in as little time as possible" ... 

From the editors: "For the past few years, around this time, all eyes have turned to the ad industry and the ad industry has lowered its collective eyes and said: perhaps we could have done better" ...

Graham Button: "A film crew is a group of professionals answering to investors, working with a budget to make a marketable product in a competitive business. Sound familiar?"

About: "LEARN DO SHARE is the first book of a series that captures the practice of participatory storytelling experiments designed to trigger social innovation [7 megs Download]" ...

Ken Carbone:  "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...

Sandra Gaudenzi:  "As transmedia is becoming a “must know of” for any digital producer, Dr Siobhan O’Flynn and Anthea Foyer have decided to make our life easier and to put all we need to know about it into one single place" ...

Angela Natividad: "At MIPCOM, YouTube gave a video-augmented "creators' masterclass". Here's our super-handy report. One to keep!"

Jim Thacker:  "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?"

Image:  "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?"

Mina Hochberg:  "A film’s success depends on perfect casting just as much as a company’s success depends on hiring the right talent. No one understands this better in Hollywood than casting directors" ...

From the editors: "This is Part Two of our first Master Class. The topic is How To Make A Great Commercial, a timely post-Super Bowl examination of the steps required to make a spot that stands out."