Frank Rose: "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"
In my view, the term "experience economy" is morphing into the "immersive" economy - and you will see the rise of more "immersive technology" to facilitate. Emergence has become Immersive.
A new year is bearing down upon us—YIKES how did it get here so fast? With holiday festivities in full swing, I’d like to spotlight two social media trends I see unfolding with wider breadth in the coming year.What are they?
[Christine Weitbrecht summarizes] the main trends and themes that were not only a) repeatedly mentioned at the recent conferences, but are also b) extremely crucial for transmedia, and for this point in time.
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In my view, the term "experience economy" is morphing into the "immersive" economy - and you will see the rise of more "immersive technology" to facilitate. Emergence has become Immersive.