Nuno Bernardo: How to use Transmedia to launch a Movie Franchise | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...