![Only as strong as your weakest link [#Transmedia Storytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/1CtbcoCvwM05O24xjRPU8Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Jay Bushman: "Whether you call it transmedia, crossmedia or multi-platform content development, here's what you need to know." 
Patricia Stitson's curator insight,
September 9, 2015 4:21 PM
Transitioning from user manual to a digital learning ecosystem? Have you considered how to differentiate across platforms or are you trying to duplicated the same information? What can be gleaned from transmedia storytelling to make even the most technical training interesting and available? 
Jeni Mawter's curator insight,
September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
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The Digital Rocking Chair's insight:
Gianluca Fiorelli: "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."
Ali Anani's curator insight,
March 29, 2014 1:59 AM
Sttrorytelling is the language that attracts customers
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The Digital Rocking Chair's insight:
Noah J Nelson: "Whereas Lizzie Bennet managed to make money thanks to YouTube advertising, merchandizing and a degree of product integration it didn’t produce money from every channel the series played out on. This time around, despite having only 80% of the audience of the first series, Emma Approved is pulling in five times the cash. Every platform is being monetized."
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Mike Vogel: "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...
The Digital Rocking Chair's insight:
Some great tips on utilizing Social TV techniques for smaller transmedia projects.
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Nuno Bernardo: "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."
The Digital Rocking Chair's insight:
Nuno Bernardo is a multiplatform producer & head of beActive Media. If you're not familiar with beActive's work, you should definitely check them out. They are currently celebrating 10 years of transmedia production.
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: "Design methodology for creating participatory transmedia stories."
The Digital Rocking Chair's insight:
Another great resource from Robert Pratten's
Anne-Claire Goyet's curator insight,
January 17, 2013 6:11 AM
Avec des Lego, c'est tout de suite plus amusant ! 
Dolly Bhasin 's curator insight,
January 22, 2013 10:13 PM
A very useful approach for launching new brands and creating a buzz about a new product!
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Mike Vogel: "Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia" ...
The Digital Rocking Chair's insight:
Some very "down to earth" advice.
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Sandra Gaudenzi: "As transmedia is becoming a “must know of” for any digital producer, Dr Siobhan O’Flynn and Anthea Foyer have decided to make our life easier and to put all we need to know about it into one single place" ...
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Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...
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Simon Staffans: "The Audience. Your task? To get them to turn around, pay attention and invest in your content!"
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Simon Staffans: "Trust is defined as the firm belief in the reliability, truth, ability, or strength of someone or something. Looking at those words, there are some routes we can look at"...
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The Digital Rocking Chair's insight:
Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"
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The Digital Rocking Chair's insight:
Mike Jones: "Long-standing tenets of narrative still hold, but if we’re going to live and work in a multiplatform world - where audiences are spread across many narrative forms, not conglomerated together around a dominant - then Writers may need to rethink their processes and even the definition of what they are and what they do..."
Jeni Mawter's curator insight,
March 23, 2015 9:50 PM
Mike Jones says: "In a multiplatform world a Writer cannot be defined by a Medium". I also agree with his comments that in order to write, you have to be able to talk! Those who write for Young Adults should find this of interest. 
James Coombes's curator insight,
March 24, 2015 12:08 PM
"Technology has never changed what a Story is or what audiences expect of it. The commonality of Story between a stageplay, a novel, a film and a video game is much stronger than anything technology can throw at it."
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The Digital Rocking Chair's insight:
Max Follmer: "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."
Simon Staffans's curator insight,
March 26, 2014 8:04 AM
Eight tips on what to think of when creating transmedia. 
Debbie Elicksen 's curator insight,
March 29, 2014 7:46 PM
“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.” Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.
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The Digital Rocking Chair's insight:
Pitching plays an important part in getting creative works off the ground. Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.
Dr. Pamela Rutledge's curator insight,
February 10, 2014 12:30 PM
Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms. You have to have something solid to make a good pitch. 
Peter (PJ) Fulcher-Meredith's curator insight,
February 10, 2014 5:47 PM
What a great little model/template for not only pitching but developing a compelling presentation! I have stored this away for future reference.
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Startup Weekend Transmedia: "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...
The Digital Rocking Chair's insight:
Six great tips for the transmedia producer:
Jeni Mawter's curator insight,
February 11, 2013 8:31 PM
I'd add a Number 7. Don't forget The Story! 
Josette Williams's curator insight,
February 15, 2013 1:10 PM
What is Transmedia and how your business can implement it to leverage your marketing.
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Jay Bushman: "I’m going to answer two questions in one post. Warning - Long and boring historical content about some of the crap I’ve done" ...
The Digital Rocking Chair's insight:
"[...] the way you get into transmedia is that you decide to get into transmedia." This is an excellent post ... and not the least bit boring. You should read. You might also like to read more about Jay Bushman's work on The Lizzie Bennet Diaries by following the links over at the LBD Tumblr.
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![Creative Code [innovating story-driven technology] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/s-0M5ghjf482HYB3eYzQYzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Lance Weiler: "Developing an understanding of code is a valuable skill. In fact its now a 21st century storytelling reality. While it’s not critical for you to rush off and learn how to code, it wouldn’t hurt to become more familiar with the terminology, process and realities of producing digital / interactive projects."
The Digital Rocking Chair's insight:
This post contains a great list of resources for transmedia practitioners.
Angela Antle's curator insight,
January 9, 2013 8:42 AM
This post contains a great list of resources for transmedia practitioners. And a link to Lance Weiler's Text of Light website....enjoy!
Dolly Bhasin 's curator insight,
January 9, 2013 10:34 PM
21st century storytelling is all about creative use of technology and publishing in multiple mediums with seamless navigation and using the power of each medium effectively! 
Parker Donat's curator insight,
January 22, 2013 8:45 PM
Lance Weiler describes the blend of story and technology and how to get started in transmedia. Great story stuff!
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Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...
The Digital Rocking Chair's insight:
This is an interesting set of articles aimed at traditional screen content creators thinking of moving into the digital space with transmedia storytelling:
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![[Transmedia] It’s about what you leave out | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/36hsfwbUE9_fhjSmuN-9eTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "The saying ”Kill Your Darlings” has seldom been as true as when it comes to transmedia projects; it’s so very easy to overelaborate your content and your multiplatform strategies, into totally – for the audience – unnecessary detail and scope" ...
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Andrea Phillips: "Transmedia storytelling is the art of breaking up one story or experience over multiple media, so that each medium is making a special and unique contribution to the whole. But the lessons I’ve learned over the past decade of creating and participating in transmedia projects are surprisingly applicable to anyone who has an audience — and on the web, that means everyone."
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Patricia Aufderheide: "Media users want to do more than just watch these days. Unless it’s in 3-D or otherwise dazzling, we increasingly think we want to play with our media."
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![So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/7bD__2qDFXpNtk0PDLWegTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Six Principles for Writing in a Multiplatform World. [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/_fS-HAMuADFCQu2vvfjmbjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Stepping up for the win [Pitching Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/6fIlNqb_5MMhbGjXK-643Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "A chain is only as strong as its weakest link, and a multiplatform story arch is only as strong as its weakest story or platform."