"The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects [...] Their success stories all share similar points of advice about transmedia game design" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Transmedia games are set to be big in 2013 - It's interesting that the author mentions that developers must create engaging brand experiences - Matmi have been creating engaging brand experience through games for a while and are now bringing this into the world of transmedia - HK