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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Simon Staffans: "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ... 
Carmenne Kalyaniwala's curator insight,
October 21, 2013 3:20 AM
How to engage audience effectively for one's digital audience
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"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...
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Simon Staffan's Wife: "[...] transmedia, should the mythology and story world allow for it, could be a brilliant tool for reaching not just one target audience, but a number of target audiences in a way that engages them on their own while still keeping them loosely knit together through the common narrative superstructure." DRC: The image used here references the second part of Simon's post where he muses on an interesting idea...
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The Digital Rocking Chair's insight:
Simon Staffans expands on his five golden principles of audience engagement ....
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The Digital Rocking Chair's insight:
Katie Carman-Lehach: "The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. [...] Here are Broderick’s seven key ways your audience can be utilized to help your independent project" ...
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Simon Staffans: "The Audience. Your task? To get them to turn around, pay attention and invest in your content!"
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Simon Staffans: "At the beginning of any project there is (hopefully) a solid story waiting to be told and explored. Most often, this story also has a main platform it’s attached to [...] If it’s developed in true multiplatform or transmedia mode, it also has a suitable number of other possible – or even probable – platforms to spread the story out on or continue affiliated stories on."