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Andrea Phillips: "Transmedia storytelling is the art of breaking up one story or experience over multiple media, so that each medium is making a special and unique contribution to the whole. But the lessons I’ve learned over the past decade of creating and participating in transmedia projects are surprisingly applicable to anyone who has an audience — and on the web, that means everyone." 
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Andrea Phillips: "There's no question that immersing your audience in a live event brings tremendous weight and power to the experience. A good event turns up the narrative volume, and can convert your quietly contented fans into enthusiastic evangelists." This post is part of an on going series exploring the creation of a new transmedia project called Felicity.
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Andrea Phillips: "There's been a bit of a backlash recently against Kickstarter, and indeed, against crowdfunding as a whole. That's because there are an increasing number of hapless crowdfunders who aren't clear on the difference between enthusiastically promoting their work and spamming the internets with their demands for money."
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Andrea Phillips looks at "what makes a great team work so well." She thinks that "there are four fundamental components required for everything to mesh in just that perfect way": Communication, Trust, Constructive Disagreement, & The X Factor
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