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Geoff Livingston: "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer." 
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"Again this past week I find myself impressed by the amount of thought processing that people put into thinking about transmedia" ...
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Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media A Master‘s Thesis Presented...
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Siobhan O’Flynn & Karine Halpern's excellent slide presentation from StoryWorld Conference & Expo November 2, 2011
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![Videogames as the Driving [Transmedia] Platform | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/jDNWaK7jyPwhjeHCFpr5hjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Modern videogames have made enormous strides in terms of story delivery, and therefore potential as a Transmedia driving platform...
[An excellent analysis of videogames as the primary platform for Transmedia Storytelling.]
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![The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/sj4JZgAlvKygdvrHGBozRTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
 a new set of rules to consider if you’re going to maximize the potential for success" ... [Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]
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Budweiser Canada created a transmedia marketing movement and invited all of us to become a part of it. Here are five phases to create your own.
Martin (Marty) Smith's comment,
February 7, 2012 9:56 PM
Love concept of "flash fans" cool scoop thanks. Martin
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From
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"The reality for us as writers and producers of the project is that we really don’t know where this might land as a transmedia property. But again, the larger point is that we do have a very good idea of where it can go in terms of its own narrative potential."
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I’ve previously discussed both video games and toys as potential Driving Platforms for Transmedia story franchises. Now it’s the turn of the novel...
[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling. His first post, on choosing video games, is @scoopit http://bit.ly/sTrl4f and his second post, on choosing toys, is @scoopit http://bit.ly/tRyfXQ]
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I've said previously on this blog that one of the keys to Transmedia penetrating mass culture is to familiarize kids with interacting with cross-platform stories at an early age ...
[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling. His first post on choosing video games is @scoopit http://bit.ly/sTrl4f]
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