Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.
Siobhan O'Flynn: "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."
Siobhan O'Flynn: "Have you read The Hunger Games? the full series? been on the Facebook Capitol PN or District pages lately? Dipped into the Twitter feed #LookYourBest? If you have, you may have noticed something really odd"...
Siobhan O'Flynn: "I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry Potter, and Why You Should Care,’ in response to finishing the novels, which were far more disturbing than I had expected. Further mulling on Geoffrey Long’s How to Ride a Lion: A Call for a Higher Transmedia Criticism and Jeff Gomez & Fabian Niciezo’s “6 Reasons Why ‘the Avengers’ is Crushing it at the Box Office” resulted in this case study on ‘Transmedia Engagement: Participatory Culture to Activism.’ Your thoughts are welcome!"
What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points.
This is an excellent case study in the use of transmedia storytelling techniques. The article contains lots of specific examples and I'm already looking forward to Part 2.
Now if you’ve never thought about The Colbert Report as a transmedia ARG, pause for a moment. What Colbert has done is promote a fictional character with a subversive agenda across multiple platforms: the TV show, multiple websites …
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Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.
Siobhan O'Flynn: "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."