Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.
[This is a great case study in online fan engagement, which is why I decided to scoop.it ... even though, it isn't quite transmedia.] 
No comment yet.
Sign up to comment
|
Scoop.it!
Tweet ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face.
|
