Transmedia: Storytelling for the Digital Age

Dr. Chester Elijah Branch:  "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"

Anne Zeiser:  "Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues."

Steve Seager:  "Thanks to the groundwork done by content strategists seeking Intelligent Content, Adaptive Content (personalised content, driven by data and automated to the max) is now within reach. The potential and benefits are enormous" ...

Ethan Saplenza:  "It's not just big-budget blockbusters that get sponsorship deals. Indies do too - and there's quite a big upside."

Simon Pont:  "Rather than brands as jarring interlopers within a story, we must explore how they can facilitate the creation of entertainment, and even enhance the content being made."

James Martin:  "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"

Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...

Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

Owen Andrew:  "Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft" ...

Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

Nayomi Chibana:  "An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016."

Jason Thibeault:  "I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it."

"Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing."

Douglas Quenqua:  "Internet mob offers lesson on how not to stage an alternate-reality game."

John T. Trigonis:  "You shall not spam. And more wise rules to live by when promoting your film's campaign on social media."

Dr. Pamela Rutledge:  "Are dynamic storytelling and transmedia storytelling the same thing?"

Indiewire:  "Need some help getting your web series out into the world? This guest post from the director and producer of "Allston Xmas" has some tips just for you."

"Kevin Spacey spoke with Skyword's Ted Karczewski about the changes in storytelling and what he's learned from the House of Cards experience."

"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Michael Schein:  "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."