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Scoop.it!
As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.” 
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Scoop.it!
Could Beyoncé tweeting her pregnancy from the VMAs be the ultimate example of optimised transmedia?
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Scoop.it!
What do you call it when Beyonce tweets back during the Video Music Awards - responding to fans who are watching the show and tweeting - in real time - about her "baby bump?"
Scoop.it!
But I believe the rise of Social TV is bringing about something different. [...] I think we are starting to see the evolution of content traveling between multiple platforms and channels (intermedia).
Dhanniya Sena's curator insight,
September 24, 2014 7:22 PM
I think this is a good communication model because it integrates different channels of communication such as TV and social media together in order for the company to effectively communicate a message or idea to consumers and their target market. |
