Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The Messy Business Of Reinventing Happiness

The Messy Business Of Reinventing Happiness | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Austin Carr:  "Inside Disney's radical plan to modernize its cherished theme parks."

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Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie

Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryan M. Wolfe:  "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid."

Julia Sokolova's curator insight, September 12, 2013 12:31 PM

Second screen user experience. Great example!

Peter Isaksson's comment, September 13, 2013 3:23 AM
How will this effect the people sitting behind?
Katie Chase's curator insight, December 5, 2013 9:55 AM

This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna

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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Transmedia: Storytelling for the Digital Age | Scoop.it



Via siobhan-o-flynn, Jeni Mawter
The Digital Rocking Chair's insight:


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

Jeni Mawter's curator insight, July 24, 2014 10:12 PM

The slippery slope of Copyright in today's market. 

Greg Clemett's curator insight, July 26, 2014 5:00 AM

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

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'The Optimist': how Disney Imagineering is bringing alternate reality games to the mainstream

'The Optimist': how Disney Imagineering is bringing alternate reality games to the mainstream | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryan Bishop:  "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game."


Another couple of interesting stories about Disney today.  Here's the link to the other one:  Inside Disney’s Plan To Win The Internet

Juliana Loh's curator insight, August 21, 2013 1:56 PM

Can't wait to experience this!