How MTV is using youth and digital media to create change | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.gamesforchange.org - April 8, 2012 1:20 AM
Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying?


DRC:  Turns out MTV take their commitment to their audience very seriously ...