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The Digital Rocking Chair's insight:
Jonny Mole: "Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption." 
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The Digital Rocking Chair's insight:
Steve Rose: "TV and advertising have always existed side by side. But now that viewers can easily skip breaks, brands are having to find new ways to make sure customers get their message. Can you resist 'native advertising' and 'digital insertion'?"
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The Digital Rocking Chair's insight:
Alex Billington: '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'
Dr. Pamela Rutledge's curator insight,
March 3, 2014 11:20 AM
Google's wonderful Storytellers Ad celebrates more than storytellers. It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen. The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.
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The Digital Rocking Chair's insight:
Sergio Hernandez: "The behind-the-scenes story of those mechanized crows, that Fiona Apple cover, and more" ...
Juliana Loh's curator insight,
September 18, 2013 4:01 AM
So well made...It's great when advertisers take a chance. Thank you for posting this followup 
David Collet's curator insight,
September 18, 2013 10:15 PM
OK. So this is me getting on the bandwagon - but the goal is admirable and the method is interesting without being offensive.
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Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...
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Christine Champagne: "While Michael Bay is famous for directing blockbuster films including Transformers, Armageddon, Pearl Harbor, and Bad Boys, he first made a name for himself back in the late ’80s and early ’90s as a commercial director" ...
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From the editors: "For the past few years, around this time, all eyes have turned to the ad industry and the ad industry has lowered its collective eyes and said: perhaps we could have done better" ...
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The Digital Rocking Chair's insight:
T.L. Stanley: "Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season."
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The Digital Rocking Chair's insight:
"The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics."
Nathan Schultz's curator insight,
November 25, 2015 4:48 PM
This video is a scene-by-scene breakdown of a Budweiser commercial, with a narrator explaining the basics of lighting, visuals, and audio, and how they are integrated into telling the story.
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The Digital Rocking Chair's insight:
Benjy Boxer: "In the same way that early network television studios were distribution channels of content in the 1940s and 1950s, YouTube, Google, Facebook (disclosure: I own shares of Facebook), and Twitter control content distribution today. Brands are now using these distribution channels to attract enormous audiences to their world-class content."
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There is no doubt that technologies are changing the face of advertising, the question is how?
The Digital Rocking Chair's insight:
A brief history, and some current context ....
Dr. Pamela Rutledge's comment,
July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight,
July 4, 2013 8:14 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
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![Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/a_dLe7WZvUtqyvmJWRJPoDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."
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From the editors: "This is Part Two of our first Master Class. The topic is How To Make A Great Commercial, a timely post-Super Bowl examination of the steps required to make a spot that stands out."
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Dan Plant (electricginger): "What is really exciting is that this is a truly transmedia project where the layers of the narrative are built up not only between multiple media channels, but where people can engage in different ways with the plot and actually have an effect on how it evolves."
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I write futuristic fiction to inspire and alert; future tech can free us as much as enslave us.