What is Google’s game plan in Africa?
Google has ramped up its operations significantly in sub-Saharan Africa over the past few years and currently has offices in six countries across the region.
Joseph Mucheru, Google Kenya country manager
Some of the services Google has rolled out in the region include: the Google Apps Supporting Programs (GASP), which facilitate online learning through Google; Wazi WiFi in Kenya that provides high-speed wireless internet at a low-cost; and a TV White Spaces pilot in South Africa, which covers large areas with broadband.
In addition, YouTube is available in a number of African languages such as East Africa’s Swahili, Ethiopia’s Amharic and South Africa’s IsiZulu and Afrikaans. Google has even launched a virtual Amharic keyboard which allows Ethiopians to search for and upload videos containing Ethiopic text, eliminating a real barrier to broadcasting themselves.
Google Trader, a free classifieds service that allows users to buy and sell products and search for jobs, has been launched in a number of African countries. Users without internet access can also post items and search for deals by sending an SMS to a special short code.
Others Google services include the recently launched Gmail SMS, Maps and Google+ in Swahili, Amharic, Afrikaans and IsiZulu. Google Baraza (which means “council” in Swahili) allows people in countries across the continent to share knowledge with each other by asking questions and posting answers.
Google country manager for Kenya, Joseph Mucheru, told How we made it in Africa that the technology giant is serious about Africa, and its strategy is to get users online by developing an accessible, relevant, vibrant and self-sufficient internet ecosystem. Mucheru pointed out that while the cost of access to internet bandwidth is falling, it still remains high for many Africans.