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Influencer marketing is transforming the travel market, with a growing number of brands looking to influencers to bring a new emotional and authentic context to their communications.
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Serge Dielens * e-Reputation * Influence * Inbound Marketing Communication expert @ EdgeCommunication.be *'s insight:
Technology has transformed the travel market, with disruptive brands such as TripAdvisor ushering in a new age of transparency powered by user-generated content. Now that a new transformation is afoot, a growing number of brands are moving beyond simple user-generated content to partner with influencers to bring a new level of context, authenticity, and personality to travel marketing. The travel industry, which has historically marketed itself based upon selling consumers a dream, is harnessing the power of real experiences to drive more meaningful emotional connections with consumers.
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