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The Power of Business Origin Stories + Tips

The Power of Business Origin Stories + Tips | Daily Magazine | Scoop.it

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...

THE OFFICIAL ANDREASCY's insight:
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Two Pens's curator insight, April 12, 2013 12:15 PM

I learned this tactic in my fiction writing and applied it to my business writing: people love to hear about "firsts." Think about the first time you rode a bike, the first time you were kissed, the first time you got really, really mad... A business origin story is about the first time the idea and the passion came to you. Very powerful.

Mike Ellsworth's curator insight, April 15, 2013 10:34 PM
Karen Dietz's insight:

Colleague David Lee once again comes through with a great blog post all about business origin stories.

 

Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story.

 

We all have our origin stories. They are the lifeblood of organizations.

 

Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!


ME insight:

This is a cute video with a big lesson wrapped around it.

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Just Story It - Scoops

Just Story It - Scoops | Daily Magazine | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

Dr. Karen Dietz's comment August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!