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Scoop.it!
Content marketing strategy is very popular nowadays, but since it affects many different areas of your business’s online visibility, it can be difficult to tell whether all your efforts are actually paying off. Via Peg Corwin, massimo facchinetti 
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Scoop.it!
Business Record The Key Roles Of Social Media In SEO Social Barrel SMBs may find it hard to realize and measure the effectiveness or success of a social media marketing strategy at first, but they will soon discover that even veteran users of old... Via Naomi Assaraf, Jesús Hernández, malek
Neil Ferree's curator insight,
January 30, 2014 10:53 AM
Its flattering to see my social media mind map used by others so long as they provide proper attribution to the original content producer like this one 
Marilyn Moran's curator insight,
January 30, 2014 1:59 PM
@Neil Ferree is the expert on all things social & SEO. You should follow him if you don't. 
Nine0Media's curator insight,
February 4, 2014 12:34 AM
I like this chart and we at #Nine0Media agree, Social Media is a huge influencse if not anther effective form of #SEO #DIYSEO #SocialMediaTools |
ajouter votre perspicacité ...
How do you know if your B2B content is paying off?
How much is the average customer worth in revenues over their tenure with you? Say it's $10,000. If your close ratio ( form submissions to sales) is 1 in 10, then your average value of a form submission conversion is $1,000.
Now log into Google Analytics and see how many pageviews your website has generated in the past month and the number of form submission conversions. If 5,000 page views and 10 submissions, your total traffic conversion ratio is 10/5000 or .02%. Of that, calculate how much your content generates and figure out how many conversions came from that to determine your content traffic conversion ratio. Add qualitative benefits.
I might disagree that all organic and email traffic should be allocated to content creation, but overall this is a great explanation content ROI.