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How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ...
Via Martin (Marty) Smith
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Rescooped by THE OFFICIAL ANDREASCY from BI Revolution |
Scoop.it!
Via Martin (Marty) Smith
This is an excellent and correct post. Every merchant already has all the informatoin they need. Problem isn't DATA it is integration. Integration is where you know your VIP customers, multi-buyers, prefer Wednesday sales and Bogos over Free Shipping and % off (note I've NEVER seen data supporting that conclusions and probably never will given the importance of free shipping).
There are good tips in this post about how to integrate your data so it plays well with one another and gives you the pattern looks you need. We don't need more data, we need more understanding...that much I fully agree with.