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![How to Effectively Use Visual Content in Social Media Marketing [infographic] | Daily Magazine | Scoop.it](https://img.scoop.it/yc5XoeXYbpFORrXfBCtXqTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words. Via Lauren Moss, malek, Marenintheweb 
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You may remember the infographic on visual content that I shared a couple of weeks ago. "The Visual Web: A Love Story" featured some insightful stats to prove that effective content marketing must include visuals. Here is another one on the same topic. Created by Column Five, it is a great example of what an infographic should look like: simple, well laid-out, and most importantly, appealing.
Brian Fanzo's curator insight,
July 24, 2014 6:05 PM
Visual content works because it attracts attention and attention is hard to gain in social in 2014! |
This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.
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