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Amazon.com: Standard of Trust Leadership: Transforming Business Cultures Through Purpose, Performance, and Relationship Capital eBook: Robert Peters: Books

Amazon.com: Standard of Trust Leadership: Transforming Business Cultures Through Purpose, Performance, and Relationship Capital eBook: Robert Peters: Books | Daily Magazine | Scoop.it

Business strategy and information technology are not providing sustainable competitive advantage anymore!

 

If You Want your Organizational Culture to be a Strategic Weapon You Must Read This Book!

THE OFFICIAL ANDREASCY's insight:

The proliferation of emerging technologies and globalization, have vastly influenced the needs and demands of leaders and businesses in the 21st century.

 

As we enter a new era of organizational culture, the potential is there for leaders to conquer new grounds in terms of Relationship Capital and regardless of their level, become Relationship Capital Stars.

 

The complexity of the term and its ill-defined analysis relate to the lack of disparity in analysis and quantifiable evidence on the realm of human behavior.

 

Thankfully, this is no longer a reality with the insights and strategies provided by Robert Peters in this well-researched book on how to reach a high standard of Trust Leadership through addressing Purpose, Performance, and Relationship Capital.

 

The latter, according to the author are prerequisites to flourish and nurture in our digitally-mediated, hyper-connected business world.

 

Briefly put, if you want your business organization’s culture to stand out and thrive, read the advice on this book and become a Standard of Trust.

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Content Is The New Search Marketing Currency

Content Is The New Search Marketing Currency | Daily Magazine | Scoop.it
Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, July 1, 2013 2:34 PM

Interesting to think of content as a currency. Content does act like a currency in a lot of ways including:


* Earns Interest (older content continue to contribute). 

* Costs lower over time (as engine gets more efficient and archive is built). 

* Returns multiply exponentially once authority is established. 

* Investment is required to have a chance to create authority. 

Content is like having a savings account when you were a kid. Your parents made you open it with your grannie's birthday money. The sum may have been so small you missed the BIG LESSON. 

The BIG LESSON is money only has one purpose - self replication via compound interest. Money's natural state is one of decay. Eaten away by inflation and other natural enemies money can wilt, dry up and blow away. 

The only way to overcome money's natural decay is to create a "money tree" that replaces the fruit you pick. Content marketing acts like money too. Its natural state is decay. You must tend your "content crops" with social support and links to "evergreen" or "tent poll" posts. 

Think of linking in like watering. When you water your content marketing crops they become strong and are able to fight off content marketing’s decay. The more sophisticated your engine is about watering the better off your content crop is. 

Features such as:

* People who've read X, also like Y.

* Similar posts "upsale" lists.

* Related posts "cross-sale lists.
* Most popular lists.

* Most commented on list.

 

By treating content as the "products" and "currency" it is your website and Internet marketing team is more likely to have content do the most magical thing - clone itself via social likes and shares. 

"Clone" isn't exactly right, but each social signal tells Google your content is valuable (no matter when it was created) AND prevents decay. Soon, when author rank is fully incorporated in SEO, your content will have generations of benefit it can gain or share. 

Content is the new "currency' of search marketing.  

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Learn Why Relationship Capital Is As Powerful As Financial Capital

Learn Why Relationship Capital Is As Powerful As Financial Capital | Daily Magazine | Scoop.it
Business leaders must balance short-term financial performance with investments in capturing and crediting their company’s Relationship Capital account.
THE OFFICIAL ANDREASCY's insight:

Given the imminent reality of our hyper-connected and hyper-transparent business world, as Robert Peters puts it, it is extremely important to address Relationship Capital as an essential element to achieve the vision of a truly agile business.

 

Importantly, it is crucial to note that Relationship Capital is of equal if not more importance when compared to Fnancial Capital. This ascertainment derives from an evolution in the value and meaningfulness of hard, intangible assets which until recently, were regarded as having a significant contribution towards creating sustainable wealth for a person or corporate enterprise.

 

Now however, based on the pillars of Relationship Capital and the importance attributed to it, it essential that leaders opt for a balancing act between short-term, financial performance and investments in their business’ Relationship Capital accumulation.

 

As it is exceptionally put by Eric Schmidt, trust is the most important currency, which is empirically justified by the Self-Determination Theory, an explicit well-defined theory of human motivation.

 

Robert Peters takes all the above into consideration to elaborate on the need and strategies to bring about change and nurture an ecosystem of trust and more meaningful and engaged loyal culture within businesses, through Relationship Capital process. Above all, he succeeds to interweave the mediation role of knowledge management and evolution in contemporary organizational culture. 

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