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Scoop.it!
This is content that aligns with your audience’s interests while simultaneously generating demand for your product or service. Via Peg Corwin, massimo facchinetti 
Scoop.it!
There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…
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Scoop.it!
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience.... Via Jeff Domansky, Andrea Rossi, Os Ishmael, malek
Jeff Domansky's curator insight,
December 4, 2015 1:11 AM
Find out which up-and-coming content types you should be testing in 2016 for your content program. 
2DiFore Marketing Solutions's curator insight,
December 23, 2015 7:50 AM
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. We wish a wonderful Christmas and a very prosperous New Year! The Team at 2DiFore Marketing Solutions! |
Avoid creating content that does not convert or does not connect with your audience's needs, pains and interest. Focus on "Core content" which is the intersection of what your audience cares about and the value your business provides. See 5 customer research questions.